Authentic: The Anxiety of Authenticity
Merriam-Webster Dictionary has announced "Authentic" as the Word of the Year for 2023! The advent and rapid development of artificial intelligence tools like Deepfake and ChatGPT have blurred the lines between genuine and fake, causing significant concerns about the authenticity of what we see. "Authentic" being selected as the representative word for 2023 in the Merriam-Webster Dictionary partly mirrors people's yearning for authenticity and the anxiety associated with it in this era of powerful technology.
The Mission of the Times
The advancement of technology has made the production of counterfeit goods easier and has made it more challenging for consumers to distinguish between genuine and fake products. In such a market environment, if brands fail to provide consumers with a reliable identification mechanism, they risk not only losing sales but also eroding consumer trust in the brand. A robust security identification mechanism not only ensures that consumers purchase genuine products but also signifies a brand's commitment to defending authenticity.
T-Security: The Brand's Biggest Support
In the shadows of the anxiety about authenticity, T-Security can stand as a strong support for brands to defend the truth. We have long been dedicated to assisting brands and consumers in discerning the authenticity of products, combating counterfeiting, and establishing a secure line of defense for both brands and consumers. T-Security utilizes AI and big data to harness technology positively in the realm of security management, ensuring consumer safety and the protection of brand rights. Although 2023 has passed, discussions about authenticity will persist. In this era of intertwined realities, we aspire to provide consumers with trust and be a reassuring support for brands.
Merriam-Webster Word of the Year 2023: link to the official page
